Focus on adding real value to site visitors
SEO caused a lot of problems for internet users. It distracted internet people away from audience to focusing on algorithms and updates to Google. It rewarded low quality content based on keywords and volume over better quality.
Today this isn’t the case. Good sites are laser focused on building long term, repeat, organic audience by delivering real value. I have seen this in a number of spaces I have analyzed including in green, electric vehicles, sites offering reviews of household goods, apparel reviews and household and commercial appliances like coffee machines.
This new breed of site is data driven. This helps them to identify a real audience need and to improve the engagement of readers. But increasingly publishers are seeing that there are just no short cuts to engagement and success.
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